China Film Insider is a leading trade publication that reports on the relationship between China’s film industry, Hollywood, and the rest of the world. They provide readers with daily news and in-depth analyses of the exchanges of capital, information, and talent flowing between China and Hollywood.
We designed a bold logotype befitting Hollywood movie posters while remaining clear and analytical. It is catered towards a geographically diverse audience in North America, Europe, and China.
The website redesign features a host of updates to better suit the needs of the target audience. By introducing infographics, legible box office charts, trending topics and an overhauled navigation structure we were able to make the content more discoverable. Apart from being responsive the website is also fully integrated with email campaign software that sends out automatic daily and weekly updates to the subscribers.
Design, Frontend Development, Wordpress